As small business owners, there is little time in the day to maintain daily operations and answer questions from customers. The home page for the skating rink website needs to provide critical information at a glance. The idea is for this approach to alleviate the weight of responding to the multitude of voicemails, social media messages, and emails about hours and cost.
In the future, there will be a call to action at the bottom of the page for booking parties and questions about group events, as well as the ability to purchase skates and skate accessories.
One of the most common inquiries from social media, email, and voicemails is about party information. Keeping track of inquiries across that many mediums, can be difficult. Having a central place with the standard party package information and the group event information all on one page, should take away some of that load. There is an online scheduler that the rink utilizes that will plug directly into the website. Doing this will allow customers to check availability on their own and confirm a party booking without waiting on someone to manually input/check that date.
The contact page is a more condensed version of the homepage, but with more detail regarding location and social accounts.
After time and seeing how customers utilize the contact options provided, the business will determine if adding a contact form directly on the site makes more sense.